5 reasons why you should consider studying PR

As you may know, for every business and company, PR is a must. It helps the company build its reputation, maintain it and communicate effectively with its public.

Maybe you have thought of PR while trying to choose a subject to start at university. If it crosses your mind, but you are uncertain about it and have a lot of questions going through your mind, here are 5 good reasons that may make you take this step and go into the Public Relations field.

1- PR will help you be more creative: Creative approaches are highly recommended when it comes to Public Relations. You will need to come up with fresh concepts and imaginative ideas for your PR campaigns and strategies. Practicing PR will surely help you with that.

2- You will be an expert in social media: As it’s one of the most effective communication tools, Public Relations courses will definitely teach you how to master the different social media platforms. You will learn how important they are, how you can use them properly, how to engage with people over them and how to create varied content for different audiences.

3- You will meet new people: Public Relations is centred around people and communication. This is why it will make you meet and work with different kinds of people and build professional relationships. Interacting with different clients, stakeholders or journalists will allow you to get more contacts and fill your address book.

4- It will boost your confidence: PR is a great opportunity for people who want to improve their public speaking and pitching skills. With practice, it will make you more comfortable with meeting new people, presenting your ideas, communicating with journalists etc. which is absolutely going to make you feel more confident.

5- You can work in many sectors: Food, fashion, technology, music, non-profit, education, beauty or healthcare, you can find a PR employment in almost any sector you can think of. If you know the field that you would like to work in, you will probably be able to join the PR team of your choice. If you are not sure about what you want, you can still discover the different sectors and get some experience until you find the right one for you.